Navigation Labels: Clarity Versus Consistency
Should your navigation labels be all verbs or all nouns?
Archive for the 'For Clients' Category
A Poke in Your Eye Tracking Study
Eye tracking studies and their conclusions turn out to be a hash of pseudo-science and sloppy practice.
7 Ways to Kill Your SEO Consultant
At a dime a dozen, SEO consultants are scandalously overpriced. Here are 7 simple, honest coding tips that will save you thousands in phony fees and keep you on the right side of Google’s blacklist.
The New Basics of Marketing
The February 2008 issue of Inc. Magazine had a nice feature section (fourteen brisk pages) on “The New Basics of Marketing.”
Is Your Web Site Easy to Read? Probably Not.
Most Web sites are crammed with small text that is a pain to read. This snarky article from Tokyo has the fix.
The 7 Characteristics of Good Domain Names
Even though many successful domains embrace only a few of these characteristics, they’re still the seven most important things to consider when choosing your domain.
Design by Committee: Innocent Until Proven Guilty
Designers who whine about clients wrecking their work need to cut back on the narcissism and chillax.
Killing Some Bad Layout Conventions
The insanely talented Andy Rutledge writes about the phenomenon of several clunky Web site layouts hanging on, despite some wonderful progress in Web design over the last couple of years.
